Monthly Archives: October 2017

Positive Reviews

Make Your Listing Pop with Positive Reviews

Good feedback is essential in the short term rental management industry. A potential guest will often pay more attention to reviews than any other part of a listing, including photos or descriptions. Travelers trust other travelers when it comes to a property’s cleanliness, amenities, and proximity to dining, nightlife, and family-friendly activities. Your listing will get more views—and more bookings—if it features positive feedback from guests.

Guests are more likely to leave you a positive review if your place is clean and well-maintained, correspondence is quick and helpful, and you’ve gone out of your way to make their stay the best it can be, like providing a list of nearby restaurants and coffee shops. Not only will positive reviews help your listing gain attention, but the guests who have written them are also likely to recommend your home to others in the future.

short term rental mistakes

The 7 Biggest Mistakes Short-Term Hosts Make

It takes practice to be a successful short-term host, from creating eye-catching property listings and making the most of your space, to interacting with guests from booking to check-out. Take a look at our list below for some common mistakes made by hosts, especially those just starting out in the short-term rental world. With some experience, you’ll be on your way to stellar host status in no time.

#1. Having limited ability.

Many first-time hosts devote only part of the day, like before leaving for work, to addressing guests’ issues, questions, or requests. But a maintenance problem or other issue can happen anytime, day or night, and delays in responding to these requests (especially in cases of emergency, like a pipe bursting or roof leaking) can lead to a bad review and potentially a dangerous situation. Guest Experience Coordinators at ERG are available 24/7 to help address anything that comes up during your guests’ stay. Whether a guest reaches out about needing fresh towels or something more serious, we respond quickly to get things back on track.

#2. Not optimizing your space.

You don’t need a lot of space, but you should efficiently use the space that you do have. Make use of spare rooms and empty areas by giving them a purpose: install drawers in the space under the stairs for more storage, or turn the corner of the living room into a cozy reading nook. Have a large backyard that goes mostly unused? Get some benches and turn part of it into a fire pit area. Small touches like these will make your listing stand out from the rest, which will get you more views, bookings, and positive reviews.

#3. Representing your property incorrectly.

Your listing is the key to attracting guests, so it’s important that you optimize it to include relevant descriptions about your home and high-quality photographs that feature its best qualities. Try to showcase the details that make your home unique, like a deck with skyline views or a game room in the basement that’s perfect for entertaining. One of the benefits of a partnership with ERG is a fully optimized property listing. Our professional photographers, interior designers, and writers are dedicated to presenting your home at its best.

#4. Not keeping up to date with local regulations.

This common oversight can cost you in the long run. Cities change their regulations for short-term rentals all the time, and it’s important to stay updated—or risk a steep fine and possibly your ability to rent in the future. Your city should have a short-term rental page on its government website with all of the info you need to apply for permits and learn about guest allowances, taxes, and more. Pay close attention to the information your city requires you to post on your listing, like your Business File Number (BFN), to remain a valid host.

#5. Underpricing or overpricing your property.

Most hosts on short-term rental platforms like Airbnb and VRBO are incorrectly setting their nightly prices, and therefore sacrificing number of bookings, monthly revenue, or both. It can be tricky to correctly price your property while taking into account important variables like local events, hotel occupancies, and travel trends. ERG’s analytical pricing matrix considers these and many other variables to set rates that get you more bookings over multiple platforms, including our own exclusive platforms. We use a flexible pricing approach—not a static one—so the prices we set change based on day of the week, seasonality, weather conditions, and more.

#6. Not understanding the ups and downs of short-term rentals.

Every investment property makes more money during certain times of the year and less during others. Maybe there’s a summer festival in your town that attracts a lot of travelers, and the rest of the year is relatively quiet. Or if your home is in a region that sees sunny skies only a few months of the year, you’re likely to have a surge of guests at that time. It’s important to recognize that these fluctuations are normal and not get discouraged. Focus on ways to attract guests in the slower months, like a lesser-known event nearby or renovation projects that will make your home stand out year-round.

#7. Cleaning and maintenance slip-ups.

Two of the main reasons for negative reviews are oversights in the cleanliness of the property and delay or failure to fix something that’s broken. It’s crucial that you have cleaning and maintenance experts who you can trust to prepare your property before every booking. ERG’s professional cleaning company keeps your property looking immaculate after every check-out. If any repairs are needed, our maintenance team resolves the issue quickly and efficiently. We make sure that everything is in pristine condition when your guests arrive—every single time.

A partnership with Effortless Rental Group means 24/7 support by our team of short term rental management experts who are dedicated to your success. We’d love to help you navigate these and other common experiences of first-time hosts.

Airbnb and Resy

Airbnb and Resy Simplify Dining Away from Home

With their new partnership, Airbnb and dining reservations app Resy make it easier than ever to get a taste of a new city.

“When you’re traveling,” says the video in the Airbnb blog post announcing the partnership, “all those unfamiliar options can make it hard to choose. That’s why Airbnb teamed up with Resy to handpick some of the best spots around, from local favorites to award winners.”

Now it’s possible to book a reservation at almost 650 restaurants in over 15 major U.S. cities, including Denver, San Francisco, Austin, Miami, and Washington, D.C. Through the Airbnb website or app, guests can choose the type of food they’re craving—from Indian cuisine to Japanese tapas and everything in between—and desired location. All of the restaurants on offer through Resy have been curated for their quality of food and service, so guests know they’re in for a good experience.

With Airbnb guests spending over $6.5 billion on dining in the last year (included in Airbnb’s restaurant report), it’s likely to be a lucrative partnership.

Looking toward the future, Airbnb plans to extend this service to international cities—and that’s not all. “We’re looking into allowing for even more dining options,” writes Airbnb in their blog post, “like exclusive tables for our users or social dining experiences where guests can share a meal and meet their fellow Airbnb travelers.”

Stunning Wash Park Home Sleeps 14!

Effortless Featured Property:
Stunning Wash Park Home Sleeps 14!

Accommodates: 14
Bedrooms: 4
Bathrooms: 2

This wonderful 1920’s Craftsman bungalow is in Wash Park, one of Denver’s most lively neighborhoods. Historic meets modern with original hardwood floors throughout and stainless steel appliances in the newly updated and fully stocked kitchen. Funky décor and unique touches make this home truly one of a kind, and the open floorplan and large living areas offer plenty of space for your group of up to 14. After a day out exploring, cozy up in front of the fireplace or relax on the large back deck in your own private yard.

Stunning Wash Park Home Sleeps 14!

Stunning Wash Park Home Sleeps 14!
Stunning Wash Park Home Sleeps 14!
You’ll be within walking distance to great dining and nightlife on Broadway, and only 2 miles to downtown Denver. Walk to Wash Park and spend an afternoon strolling around the lake (or paddle boating, when the weather’s nice!), or gallery hop down South Pearl Street. Then end the evening sipping at one of the renowned wine or cocktail bars in the area. And don’t forget to check out the Farmer’s Market on South Pearl, which offers the best local produce, street food, and fresh flowers, Sundays through November 19.

Stunning Wash Park Home Sleeps 14!

Stunning Wash Park Home Sleeps 14!
For an unforgettable luxury rental in vibrant Wash Park, look no further than this incredible bungalow with a rich history. To book this home and get your Denver vacation started, click here.

Rental company vs doing it alone

The ERG Difference: Partnering with a
Rental Company vs. Doing It Alone

 

There’s a lot to think about as a short-term rental host, especially when you’re first starting out. You’ll consider pricing, interior design elements, details you want to include in your listing, and much more. But even with all of these decisions ahead, the most important choice you’ll make now is to either team up with a short-term rental management company or go at it alone.

Effortless Rental Group maximizes our clients’ revenue by setting nightly prices using our analytical pricing matrix, which accounts for variables like local events, hotel occupancy rates, and travel trends. We optimize your listing and post it on a variety of booking platforms, including our own exclusive platforms, Nightly Renter, Nightly Vacation Rental, and Best Family Vacation Rentals. More viewing platforms mean more bookings—and more money in your pocket.

Increasing your monthly earning potential is just the beginning. Effortless stands out from other rental management companies because we provide a turnkey service for our clients. This means that we take care of everything—from competitive pricing to bookings and guest correspondence to cleaning and maintenance. Our professional cleaning company and re-stocking team will give you the peace of mind that everything is ready when your guests arrive. Many of our clients travel abroad for part of the year or even live out of state. They trust us to manage every single aspect of their rental properties.

Another important benefit of a partnership with Effortless Rental Group is that you’ll be supported by a team of short-term rental experts who are dedicated to maximizing your monthly revenue and assisting you in any other way. Day or night, we’re always available for you and your guests.

Owners who want to maximize their revenue, give guests the best possible rental experience, and live without worrying about the upkeep of their investment property choose to partner with Effortless Rental Group. Whether you’re seeking management services for a complete holiday rental or flexible seasonal bookings, contact us today for an evaluation free of cost and obligation. We look forward to connecting with you soon!

Effortless Rental Group

720.475.1486

 

airbnb management

Airbnb’s Open Homes Program Houses Hurricane Survivors

Helping those in need is nothing new for Airbnb. Since 2012, the company has connected thousands of people displaced by natural disasters and other emergency events with nearby hosts willing to donate their spare bedrooms. In 2015, Airbnb added a donation tool to their website for refugee assistance efforts through a partnership with The United Nations High Commissioner for Refugees (UNHCR). Now, in response to the recent onslaught of hurricanes that have destroyed many homes and damaged countless others, Airbnb is once again stepping up to offer assistance in a crucial way: free shelter for those with nowhere else to go.

Through its Open Homes program, Airbnb creates a platform for hosts in disaster areas to list their homes for free. Then either partner agencies or verified account holders contact the hosts to set up bookings, which can last from one night to over a month, depending on the host’s preferences and availability. The process happens quickly, and people who have become homeless overnight soon have a secure and welcoming place to rest and recover.

“At the heart of our mission is the idea that people are fundamentally good and every community is a place where you can belong,” writes Airbnb CEO and Co-founder Brian Chesky on the Airbnb website.

Over 700 hosts signed up to help Hurricane Harvey evacuees and relief workers, and another 200+ have opened their homes in the US and the Caribbean to those affected by Hurricanes Irma and Maria, with numbers continuing to rise.

Even with all they’ve already accomplished, Airbnb founders don’t plan to stop anytime soon. In February, the company announced their goal to find free housing for 100,000 displaced people over the next five years. They will also donate $4 million over the next four years to the International Rescue Committee (IRC), to provide resources directly to refugees, evacuees, and others who need emergency assistance.

Founders are optimistic about the future generosity of hosts to help achieve these goals. Co-founder Joe Gebbia writes in an Airbnb blog post titled Opening More Homes to People in Need, “…Every single time we’ve asked our community to open their doors and hearts to help others, they have more than exceeded our expectations: they have humbled us with the immensity of their kindness.”

For more information and to volunteer your home, visit the Open Homes page here.