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Colorado Local News Effortless Rental Group News Rules & Regulations STR Industry News

Effortless Rental Group, CLARA & Denver’s Mile High Hosts push for change in SB33

In the dynamic landscape of the vacation rental market, regulations play a pivotal role in shaping the industry’s future. Recent legislative developments in Denver have stirred significant concern among property owners and rental agencies. A prominent player in this unfolding scenario is Effortless Rental Group, a leading property management company that has joined forces with Denver’s Mile High Host group. Together, they are advocating for fair regulatory amendments to Senate Bill 33 (SB33), which currently proposes substantial changes that could have far-reaching impacts on vacation rental businesses.

Understanding the Proposed Changes in SB33

The original iteration of SB33 has raised eyebrows across the vacation rental community due to its proposal of a staggering 400% property tax increase on properties that exceed 90 nights of occupancy in a year. This measure is seen as a punitive approach that could severely affect the profitability and operational viability of vacation rental properties. Such a drastic increase in taxation not only threatens the business model of companies like Effortless Rental Group but also impacts individual property owners who rely on rental income.

The Impact of the Current Proposal

The implications of such a tax increase are multifaceted. For one, it could lead to a significant reduction in the number of available vacation rentals, which would, in turn, decrease the lodging options for tourists and affect local tourism revenue. Furthermore, property owners might be dissuaded from entering the vacation rental market, thereby affecting the overall supply and economic dynamics within the community.

Effortless Rental Group and Mile High Host Group’s Advocacy for Amendments

In response to the proposed changes, Effortless Rental Group, alongside the Mile High Host Group—a collective of concerned hosts and property managers in Denver—has been actively involved in discussions and lobbying efforts to push for more balanced regulations. Their advocacy focuses on highlighting the economic contributions of vacation rentals to the local economy, including job creation, tourism, and support for local businesses.

The groups are not merely opposing the tax increase but are also proposing alternative amendments that would ensure fair treatment for all stakeholders involved. One such amendment being considered is the prohibition of converting hotels into vacation rental properties. This move aims to protect the existing hotel industry while also addressing concerns about the oversaturation of vacation rentals in certain areas.

The Role of Stakeholder Engagement and Public Opinion

Effortless Rental Group and the Mile High Host Group are also engaging with various stakeholders, including local businesses, tourism boards, and community leaders, to garner support for their cause. Public opinion is another crucial front in their advocacy efforts. By informing and educating the public about the potential negative impacts of the proposed tax increase, they aim to foster a broader understanding and push for a more equitable legislative framework.

The Path Forward

As discussions continue and the legislative process unfolds, Effortless Rental Group and Mile High Host Group remain committed to providing updates and staying at the forefront of advocacy efforts. While the official language of the proposed amendments is still pending, the groups are preparing to respond and adapt their strategies based on the final provisions.

Get Involved!

The involvement of Effortless Rental Group and Denver’s Mile High Host Group in the legislative process exemplifies the importance of active participation and advocacy in shaping policies that impact business and community interests. As they continue to push for amendments to SB33, their efforts highlight the critical balance between regulation and support for economic growth. Stakeholders in the vacation rental industry and beyond will be watching closely as these developments unfold, hopeful for a resolution that supports sustainable business practices and promotes a thriving local economy.

This ongoing situation serves as a reminder of the complex interplay between business interests and regulatory frameworks, underscoring the need for thoughtful and inclusive policymaking that considers the diverse impacts on all community members.

About Effortless Rental Group:

Effortless Rental Group is a leading name in the real estate and property management industry, committed to providing unparalleled service to property owners and guests. With a focus on innovation, efficiency, and client satisfaction, Effortless Rental Group aims to redefine the property management experience.

Interested in learning more about Effortless Rental Group and property management services?

As Colorado’s most trusted vacation rental management company, we cut through the busy work to ensure our client’s properties achieve the highest rankings and maximum visibility. When you go with us, you’ll get more from your listing and the peace of mind that comes with being in good hands. From high-touch guest service to data-driven marketing, we’ll make gaining a return on your investment effortless.

Find out how we can help you get the most out of your short-term vacation rental property by getting a free property evaluation today!

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Effortless Rental Group News STR Industry News

Effortless Rental Group expands services into Palm Springs, California

Effortless Rental Group, a leading name in the real estate and property management industry, is thrilled to announce its strategic expansion into the vibrant and iconic city of Palm Springs, California alongside Indio, La Quinta and Coachella Valley. This move marks a significant milestone in Effortless’s commitment to providing top-notch property management services in sought-after destinations.

Known for its unparalleled dedication to client satisfaction and a proven track record of excellence, Effortless property management is set to redefine the real estate landscape in Palm Springs. The company’s expansion comes at a time when the demand for premium property management services is on the rise, with Palm Springs standing out as a premier destination for luxury living.

“We are excited to bring Effortless’s expertise and commitment to excellence to Palm Springs. This expansion is a testament to our continuous efforts to meet the evolving needs of our clients in high-profile markets,” said Taylor Hills, CEO at Effortless Rental Group.

Effortless Rental Group is renowned for its innovative and client-centric approach to property management. The company specializes in maximizing property value, optimizing operational efficiency, and delivering a seamless experience for property owners and tenants alike. With a comprehensive suite of services ranging from property marketing and tenant screening to maintenance and financial reporting, Effortless ensures that property owners can enjoy hassle-free ownership.

Palm Springs, with its stunning desert landscape, world-class resorts, and renowned cultural events, is a prime location for Effortless’s expansion. The company aims to leverage its expertise to enhance the property management experience for both residential and commercial property owners in the region.

Clients in Palm Springs can now access Effortless’s cutting-edge technology, personalized service, and industry-leading expertise. Whether it’s a luxury villa, a chic downtown condo, or a commercial property, Effortless Rental Group is poised to elevate the standard of property management services in Palm Springs.

Casa Oaxaca | Luxury Pool + Garden – BOOK NOW
The Palms | Secluded Garden Oasis – BOOK NOW
La Reina Inn | Pool | Ping Pong | Billiards – BOOK NOW
Mission Azul | Private Backyard Resort – BOOK NOW

For more information about Effortless Rental Group’s expansion into Palm Springs or to inquire about their services, please visit HERE.

About Effortless Rental Group:

Effortless Rental Group is a leading name in the real estate and property management industry, committed to providing unparalleled service to property owners and guests. With a focus on innovation, efficiency, and client satisfaction, Effortless Rental Group aims to redefine the property management experience.

Interested in learning more about Effortless Rental Group and property management services?

As Colorado’s most trusted vacation rental management company, we cut through the busy work to ensure our client’s properties achieve the highest rankings and maximum visibility. When you go with us, you’ll get more from your listing and the peace of mind that comes with being in good hands. From high-touch guest service to data-driven marketing, we’ll make gaining a return on your investment effortless.

Find out how we can help you get the most out of your short-term vacation rental property by getting a free property evaluation today!

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Colorado Local News Effortless Rental Group News Rules & Regulations STR Industry News

Proposed state law – increased taxes for vacation rental owners in Steamboat Springs

Navigating Change: How Proposed State Law Might Impact Short-Term Rental Owners in Steamboat Springs

In the enchanting town of Steamboat Springs, short-term rental owners may soon face a potential shift in their tax obligations. A recently proposed state law is causing a stir in the local community, sparking conversations about the implications it may have on short-term rental operations. In this blog post, we’ll delve into the details of the proposed legislation and explore how it could add to the tax burden of short-term rental owners in Steamboat Springs.

Understanding the Proposed State Law:

The proposed state law aims to introduce changes in the tax structure for short-term rentals, impacting property owners and managers in Steamboat Springs. According to the Steamboat Pilot & Today article, the legislation could require short-term rental platforms to collect and remit state sales taxes on behalf of property owners.

It is not just property owners who could feel the effect of the proposed legislation. Taylor Hills founded the effortless rental group with his best friend in 2015 and said the bill would likely impact their operations and the local economies they serve.

The firm, which offers a turn-key management solution for property owners who rent their homes on a short-term basis, initially focused on the Denver market before expanding to the Western Slope. Today the company contracts with a property in Steamboat and more than 30 properties in Summit and Eagle counties.

“When you combine the taxes that are already in place in most resort towns or towns around the state of Colorado and then you add this additional property tax, it just doesn’t leave enough revenue for owners,” said Hills.

“Local municipalities are already taking a huge percentage,” Hills said. “So, you have the local municipalities that are squeezing the lemon, and then you have that state that is coming to squeeze the lemon as well, and it just doesn’t pencil out anymore for property owners.”

“The tax is going to be passed on to the guests no matter what,” he added.

Steamboat Pilot – Article

Potential Implications for Short-Term Rental Owners:

If the proposed law comes into effect, short-term rental owners in Steamboat Springs may find themselves navigating a more complex tax landscape. Currently, many property owners are responsible for managing their own taxes, including state sales taxes. The proposed changes could shift this responsibility to the short-term rental platforms, potentially affecting how owners handle their tax reporting and compliance.

Increased Administrative Burden:

One of the main concerns highlighted in the article is the potential increase in administrative burden for short-term rental owners. With the new law, owners may need to adapt to changes in the tax collection process, relying on the platforms to handle these transactions. This shift could have implications for the time and resources owners allocate to manage their rental properties effectively.

Strategies for Short-Term Rental Owners:

While the proposed state law may bring about changes, short-term rental owners in Steamboat Springs can take proactive steps to navigate this potential shift in the tax landscape:

  1. Stay Informed: Keep abreast of developments related to the proposed law, ensuring a clear understanding of how it may impact your specific situation.
  2. Engage with Platforms: If the law passes, engage with the short-term rental platforms you use to understand how they plan to implement the changes and whether they will offer support in managing the increased tax responsibilities.
  3. Consult with Professionals: Seek advice from tax professionals familiar with short-term rental regulations. They can provide guidance on adapting to any changes in tax obligations and help ensure compliance.

Change is on the horizon for short-term rental owners in Steamboat Springs, with a proposed state law potentially altering the way taxes are handled. While uncertainties loom, staying informed, engaging with platforms, and seeking professional advice can empower short-term rental owners to navigate this potential shift effectively. As the community awaits the outcome of the proposed legislation, proactive measures can help ensure a smoother transition if the law comes into effect.

The pinnacle of Colorado urban & mountain vacation rentals!

Interested in seeing Effortless Stay’s selection of vacation rentals? See all of our wonderful Colorado properties & book today!

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Are you interested in learning more about Effortless Rental Group and property management services?

Effortless Rental Group Logo

As Colorado’s most trusted vacation rental management company, we cut through the busy work to ensure our client’s properties achieve the highest rankings and maximum visibility. When you go with us, you’ll get more from your listing and the peace of mind that comes with being in good hands. From high-touch guest service to data-driven marketing, we’ll make gaining a return on your investment effortless.

Find out how we can help you get the most out of your short-term vacation rental property by getting a free property evaluation today!

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Effortless Stay partners with BabyQuip

Source – prnewswire.com article

Effortless Stay has taken a significant step forward in enhancing it’s vacation experience for families by partnering with BabyQuip. This collaboration provides Effortless Stay guests with a seamless and stress-free family travel experience and contributes to the advancement of the vacation rental industry as a whole.

Through this partnership, families can enjoy staying at an Effortless rental with all the comforts of home, as BabyQuip offers a wide range of high-quality baby and child gear that can be delivered directly to their rental property. From cribs to strollers and everything in between, this partnership ensures that families can travel with ease, knowing that their little ones will be well taken care of. Effortless Stay’s commitment to family-friendly accommodations, combined with BabyQuip’s exceptional service, is a game-changer in making vacations not just enjoyable but truly memorable for families. This collaboration sets a new standard for the vacation rental industry, offering a holistic solution for the evolving needs of modern travelers.

Read the entire article on prnewswire.com here!

Interested in learning more about Effortless Rental Group and our vacation rental management services?

Effortless Rental Group Logo

As Colorado’s most trusted vacation rental management company, we cut through the busy work to ensure our client’s properties achieve the highest rankings and maximum visibility. When you go with us, you’ll get more from your listing and the peace of mind that comes with being in good hands. From high-touch guest service to data-driven marketing, we’ll make gaining a return on your investment effortless.

Find out how we can help you get the most out of your short-term vacation rental property by getting a free property evaluation today!

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Colorado Local News Construction & Development Effortless Rental Group News STR Industry News

Effortless Rental Group: Managing Luxury Vacation Rentals in Boulder, Colorado

In the picturesque city of Boulder, where the stunning Rocky Mountains meet a vibrant cultural scene, property management plays a crucial role in ensuring residents and visitors alike experience the best the city has to offer. Among the various property management companies in Boulder, Effortless Rental Group stands out as a leader in delivering unparalleled service and elevating the rental experience. In this blog post, we will explore how Effortless Rental Group is managing properties in Boulder more effectively than its competition.

Superior vacation rental management in Boulder, CO

Complete Turnkey Management Services: Effortless Rental Group handles every aspect of property management, providing a hassle-free experience for homeowners and guests alike. From marketing and booking to maintenance and concierge services, their comprehensive management package ensures a seamless rental experience from start to finish. Ensuring that our customers become repeat guests

Impeccable Cleaning and Maintenance: Effortless Rental Group understands the importance of cleanliness and maintaining the highest standards for their luxury rental properties. Their dedicated team of cleaning professionals ensures each property is immaculate before guest arrivals and promptly attends to any maintenance issues that may arise during their stay.

Efficient Trash Removal: Effortless Rental Group takes the hassle out of trash management, ensuring that all waste is promptly and efficiently removed from the rental properties. Guests can enjoy a clutter-free and clean environment without worrying about trash disposal.

Cutting-Edge Technology: Effortless Rental Group leverages cutting-edge technology to streamline property management processes. Their use of advanced software allows for efficient communication, seamless booking processes, and real-time property monitoring. This technological advantage ensures that property owners and tenants experience a hassle-free and transparent rental process.

Tailored Marketing Strategies: Effortless Rental Group understands the unique charm of each property in Boulder. Unlike some competitors, who employ generic marketing strategies, Effortless Rental Group takes a personalized approach. Through targeted marketing campaigns, they highlight the distinct features of each property, attracting the right tenants who appreciate the uniqueness of Boulder living.

Strategic Pricing Models: Effortless Rental Group is known for its strategic pricing models that strike a balance between maximizing property owner returns and providing competitive rates for tenants. Their data-driven approach considers market trends, seasonal variations, and property-specific factors to optimize rental pricing. This ensures that properties are priced competitively, attracting tenants while maximizing returns for property owners.

Proactive Property Maintenance: Effortless Rental Group takes a proactive approach to property maintenance, setting them apart from competitors. Regular inspections, prompt repairs, and a network of trusted maintenance professionals contribute to maintaining properties in top-notch condition. This commitment to proactive maintenance not only enhances the tenant experience but also preserves the long-term value of the properties they manage.

Exceptional Customer Service: Effortless Rental Group prides itself on delivering exceptional customer service to both property owners and tenants. Their dedicated team is readily available to address inquiries, resolve issues, and ensure a positive rental experience. This commitment to customer satisfaction fosters long-term relationships, contributing to a strong reputation in the Boulder property management scene.

Dynamic Pricing Strategies: Effortless Rental Group leverages cutting-edge technology to implement dynamic pricing strategies, optimizing rental rates based on market demand, seasonal trends, and local events. This approach ensures homeowners maximize their rental income while offering competitive prices to potential guests.

Professional Photography: First impressions matter, and Effortless Rental Group recognizes the importance of high-quality visuals to attract potential guests. Their professional photographers capture each property’s essence, showcasing its unique features, stunning views, and luxurious amenities, enticing guests to book their stay.

Luxury Bath Products for Guests: Effortless Rental Group goes the extra mile to ensure guests feel pampered and indulged during their stay. They provide high-quality luxury bath products, including soaps, shampoos, and lotions, allowing guests to unwind and rejuvenate in style.

Interior Design Expertise: Effortless Rental Group understands that luxury rentals should offer an unforgettable experience, and interior design plays a crucial role in achieving this. They collaborate with skilled designers to curate stylish and tasteful interiors, incorporating premium furnishings, decor, and artwork to create a welcoming and luxurious ambiance for guests.

Community Engagement: Effortless Rental Group goes beyond the transactional aspects of property management by actively engaging with the Boulder community. Through participation in local events, supporting community initiatives, and fostering relationships with local businesses, they contribute to the vibrant fabric of Boulder life. This community-centric approach resonates with tenants who seek not only a place to live but a connection to the community.

Are you interested in learning more about Effortless Rental Group and property management services in Boulder, CO?

As Colorado’s most trusted vacation rental management company, we cut through the busy work to ensure our client’s properties achieve the highest rankings and maximum visibility. When you go with us, you’ll get more from your listing and the peace of mind that comes with being in good hands. From high-touch guest service to data-driven marketing, we’ll make gaining a return on your investment effortless.

Find out how we can help you get the most out of your short-term vacation rental property by getting a free property evaluation today!

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Colorado Local News Construction & Development Effortless Rental Group News STR Industry News

Effortless Rental Group: Elevating Luxury Rentals in Steamboat, Colorado

Nestled in the heart of the Rocky Mountains, Steamboat, Colorado, is a picturesque destination that attracts tourists and outdoor enthusiasts all year round. With its stunning landscapes, world-class skiing, and vibrant culture, it’s no wonder that Steamboat has become a sought-after location for luxury vacation rentals. Effortless Rental Group has emerged as a leading player in this thriving market, offering unparalleled complete turnkey management services for luxury rental properties. Let’s delve into the exceptional services provided and how we’re reshaping the hospitality landscape in Steamboat.

Superior vacation rental management in Steamboat, CO

Complete Turnkey Management Services: Effortless Rental Group handles every aspect of property management, providing a hassle-free experience for homeowners and guests alike. From marketing and booking to maintenance and concierge services, their comprehensive management package ensures a seamless rental experience from start to finish. Ensuring that our customers become repeat guests

Impeccable Cleaning and Maintenance: Effortless Rental Group understands the importance of cleanliness and maintaining the highest standards for their luxury rental properties. Their dedicated team of cleaning professionals ensures each property is immaculate before guest arrivals and promptly attends to any maintenance issues that may arise during their stay.

Efficient Trash Removal: Effortless Rental Group takes the hassle out of trash management, ensuring that all waste is promptly and efficiently removed from the rental properties. Guests can enjoy a clutter-free and clean environment without worrying about trash disposal.

Deluxe Hot Tub Service: Steamboat is famous for its natural hot springs, and Effortless Rental Group ensures guests an unforgettable experience. Their hot tub service includes regular maintenance, water quality checks, and timely repairs, ensuring guests can relax and unwind in a perfectly functioning and hygienic hot tub.

Swift Snow Removal: Steamboat’s winters are known for their abundant snowfall, and Effortless Rental Group takes the responsibility of snow removal off the homeowners’ shoulders. Their team promptly clears driveways, walkways, and entrances, ensuring guests can easily access their luxury rentals and explore the winter wonderland outside.

Dynamic Pricing Strategies: Effortless Rental Group leverages cutting-edge technology to implement dynamic pricing strategies, optimizing rental rates based on market demand, seasonal trends, and local events. This approach ensures homeowners maximize their rental income while offering competitive prices to potential guests.

Professional Photography: First impressions matter, and Effortless Rental Group recognizes the importance of high-quality visuals to attract potential guests. Their professional photographers capture each property’s essence, showcasing its unique features, stunning views, and luxurious amenities, enticing guests to book their stay.

Luxury Bath Products for Guests: Effortless Rental Group goes the extra mile to ensure guests feel pampered and indulged during their stay. They provide high-quality luxury bath products, including soaps, shampoos, and lotions, allowing guests to unwind and rejuvenate in style.

Interior Design Expertise: Effortless Rental Group understands that luxury rentals should offer an unforgettable experience, and interior design plays a crucial role in achieving this. They collaborate with skilled designers to curate stylish and tasteful interiors, incorporating premium furnishings, decor, and artwork to create a welcoming and luxurious ambiance for guests.

Convenient Shuttle Services: To enhance the overall guest experience, Effortless Rental Group offers shuttle services for transportation within Steamboat. Whether guests need a ride to the ski slopes, downtown area, or other local attractions, the shuttle service provides convenience and eliminates the hassle of navigating unfamiliar roads.

Are you interested in learning more about Effortless Rental Group and property management services in Steamboat Springs, CO?

Effortless Rental Group Logo

As Colorado’s most trusted vacation rental management company, we cut through the busy work to ensure our client’s properties achieve the highest rankings and maximum visibility. When you go with us, you’ll get more from your listing and the peace of mind that comes with being in good hands. From high-touch guest service to data-driven marketing, we’ll make gaining a return on your investment effortless.

Find out how we can help you get the most out of your short-term vacation rental property by getting a free property evaluation today!

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STR Industry News Travel

Winter Travel Report | Cabin Vacation Rental Trends

The interior of a winter travel cabin in Colorado.

With places like Colorado on the map, the best vacations aren’t always during the summer. Each year, noticeable trends emerge, leading to pivotal opportunities. While some developments may be fads or outliers, it’s still essential to consider them. One type of accommodation is undoubtedly more prevalent during the winter months: cabins.

Why Winter Cabin Rentals?

If you’ve ever had a chance to stay at a cabin during the winter—especially in the mountains—you’ll quickly understand the appeal to travelers. Nostalgia and new experiences are a winning combination for creating the perfect vacation, getaway, or retreat. Everyone knows holidays like Thanksgiving, New Year’s, and Christmas are popular times to book a stay. But other winter holidays like Martin Luther King Day and President’s Day pose another opportunity for those hoping to have a little more fun before the snow melts.

For some, the thought of a cabin may conjure visions of a one-room dwelling with nothing to heat it besides a fireplace. These days, it seems the only thing that makes a cabin a cabin is the rural setting. And that’s good news for short-term property owners. These rustic accommodations need not be small log hideaways to classify as a cabin, meaning you can garner more looks with another description at your disposal. Here are five trends to think about during winter when deciding what to emphasize in your listing.

  • January is still the most popular time to book a cabin vacation, as evidenced by a spike in searches to start the year. Travel resolutions play a significant role in this trend.
  • Guests booked for more than 20 percent longer this winter than last year. People have grown accustomed to extended stays.
  • In addition to longer visits, guests are also booking larger cabins that can accommodate more people. Multi-family vacations and group outings increased by over 30 percent compared to last year.
  • Thanks to remote work and company holidays, people are checking in earlier and leaving later. Think about it. If an employer or business allows a day off on Friday and Monday, why not maximize a getaway by strategically using vacation pay?
  • Vacationers are seemingly enticed by unique lodging options such as The Fox A-Frame. Sometimes even just having a unique name is enough to catch a potential guest’s eye.

Something More than a Property Management Company

When you partner with Effortless Rental Group, you can have peace of mind in knowing you’re getting more than just a property management company. Not only do we provide top-tier service, but we’re also always keeping our ears to the ground when it comes to the latest trends and developments in the short-term rental space. Our goals start with going above and beyond to give you the highest return on your investment. Check out our services page to find out more, and don’t hesitate to reach out when you’re ready to list your property!

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3 Crucial Concerns for Short-Term Renting During Large Events

A group of vacationers have a casual get together at a short-term rental during a national event.

Massive events significantly impact short-term rental owners in an age when many consumers value experiences over possessions. Conventions, sports championships, and even natural phenomena like meteor showers and the northern lights are a huge draw for those hoping to witness something unforgettable. As such, it’s not a bad idea to pause to reflect on some of the things we need to consider when playing host to various enthusiasts.

Uphold Your Standards

Over the last decade, short-term rental owners and management teams have become highly professional. No longer are the days of posting a property online to lure would-be guests. With this newfound respectability, guests expect a higher standard—as they should. 

Maintaining a high level of quality and high-touch service is critical for every aspect of the guest experience, from bedding to amenities. Just because we allow people to hold gatherings doesn’t mean we’re providing a party house.

Set Firm Rules

Setting firm boundaries goes hand in hand with upholding high standards. Still, if you aren’t making those rules apparent, you’ll be sharing the blame for anything that may go wrong. Communicating the house rules is imperative for your property’s and guests’ safety. Make sure everyone reads and understands the regulations before stepping into the home.

Love Thy Neighbor

Rules and standards aren’t just for your benefit but also your neighbors. Large-ish gatherings can lead to elevated noise; understandably, the neighbors might be opposed to such an environment. Depending on your situation, providing your contact information for those living directly adjacent to the property might be beneficial. 

Let your neighbors know what you have in place to prevent an adverse situation and how you’ll take care of one if it arises. A noise monitor can help prevent things from escalating to a call from the neighbor.

Short-Term Rental Management by Effortless Rental Group

Being assertive about the standards of your property doesn’t mean you’re a killjoy. After all, a positive guest experience is paramount to our success. Still, protecting your business and your guests from an unnecessary mishap is an effective way to ensure the desired outcome for everyone. 

When you entrust your property with Effortless Rental Group, we’ll reinforce your standards and take the busy work out of ownership. Our hands-on approach is second to none, and we pride ourselves on delivering excellence to guests and owners alike.

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A New Strategy for the 2023 Short-Term Rental Market

A close-up shot of a chess game—a metaphor for short-term rental market strategies.

Although the visible effects of the pandemic seem to be subsiding, it’s understandable that many vacation rental property owners have many questions heading into 2023. This summer’s occupancy rate did take a slight dip, but that doesn’t necessarily mean demand has diminished. However, many may not consider that occupancy rates can fluctuate not only because of demand but also supply. Rates are affected by the overall number of short-term rentals, not simply how many heads are in the beds. In other words, as the number of available vacation properties increases, the occupancy rate decreases, even if the number of people renting remains the same or goes up. As a result, we’re developing new strategies for the 2023 short-term rental market.

Navigating the Post-Covid Rebound

The days of pent-up high demand are gone. All markets have opened and are in a post-Covid rebound. The game we’ll need to play in 2023 is occupancy. Although we see less overall demand than we did amid the pandemic, the desire to travel hasn’t diminished. The primary way to ensure increased occupancy rates is by offering the best options.

Increasing Occupancy for Short-Term Rentals

It’s no secret that travelers have more choices than ever. To ensure that we are one of their primary considerations, we’ll need to leverage time and ensure our prices align correctly to win early bookings. First, we’ll set a far-out premium to gather revenue before the regular booking times. As we enter those standard booking windows, we’ll want to be aggressive with daily rates and potentially undercut the market by five percent, leading to higher occupancy and increased revenue for you.

Homes typically have empty calendars at the beginning of the month, and we’ve seen the fire sales that can occur when the market holds higher rates for too long. We believe that by partnering an aggressive pricing strategy with robust marketing techniques, we’ll come out ahead in a highly competitive business space.

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Effortless Rental Group News Guest Amenities Guests Hosting Tips Partnerships STR Industry News Travel

Le Labo & Public Goods For Your Vacation Rental Guests

Vacation rentals in Lower Highlands (LoHi) Denver that provide fine bath products & consumables to enhance guest stays.

Intentional. Informational. Impactful.

These are just a few commonalities Effortless Rental Group shares with our partners at Le Labo and Public Goods.

Here at Effortless, we are constantly working to level up the guest experience. Every opportunity is met with an abundance of consideration and a thorough assessment to determine if it will do just that.

When today’s partnerships were yesterday’s prospects, the same due diligence was put forth; yet, the decision to join forces with both was a no-brainer.

There is a worldwide emphasis on sustainability in today’s consumer culture. A 2021 study revealed over one-third of global consumers were willing to pay more for sustainable products. This demand has many companies scrambling to catch up with companies that know sustainability is not trendy, but timeless – companies like Le Labo and Public Goods.

Le Labo

Bath products for Vacation Rental Guests staying with Effortless Stay at Zuni Street Lofts

Often described as “intoxicating,” Le Labo’s collection of pure, clean fragrances lend themselves to artful irony and the joy of being pleasantly surprised.

Founded in 2006 by Fabrice Penot and Eddie Rosch, their manifesto states the soul of a fragrance comes from the intention with which it is created and the attention with which it is prepared. 

Their intention to create soulful fragrances and evoke emotion through the sense of smell was elevated by the attention towards clean ingredients and ethical preparation. All products are free of parabens, preservatives, coloration, and animal products/testing.

When our guests are greeted with Le Labo’s sensorial bath products, they know Effortless Stay & Zuni Lofts put their wellness above all. Plant-based, genderless, claimless, cruelty-free products that make you feel good and smell amazing.

The unique, sensorial adventures when in Colorado should be boundless – the sight of fresh snow caps on mountain peaks, the taste of crisp local brews, the sound of your favorite song played live at Red Rocks. Let Effortless Stay & Zuni Street Lofts contribute to your sensational experience. While you’re here, you can even check out one of Le Labos’ exclusive locations.

Public Goods

Products for Vacation Rental Guests staying with Effortless Stay at Espadín LoHi

Founded in 2017 on the pillars of simplicity, sustainability, and affordability, Public Goods aims to empower consumers by “providing healthier, more informed choices easy and accessible to all.”

Public Goods provides online storefronts that align with an individual’s needs, along with a wholesale option for businesses or groups in need of products in bulk. No matter the quantity of the product purchased, the quality of the experience from start to finish ensures satisfaction and proves to be a cure for consumer fatigue.

Sustainability is achieved in each stage of the supply chain. Production highlights include bottles made from sugarcane, biodegradable alternatives to single-use plastic, and tree-free paper products. For every order placed, a tree is planted, making every shipment carbon offset.

Chris Beens, Head of Partnerships at Public Goods, understands the importance of product diversity and design, which is crucial to Effortless’s mission to make all guests experience one without compromise.

Products are made with ingredients that any guest can use. All products are designed to enhance the space they are in, not detract from it. The wide array of essential products that are already available is expected to get even more comprehensive.

Effortless understands the modern-day traveler’s sacrifice of leaving pieces of home behind and alleviates it by placing Public Goods products in every property. You’ll never feel like you’re living without at an Effortless Stay at Espadin LoHi – you may even find a new favorite essential to introduce to your home.