We’re extremely excited to announce that qualifying premium & luxury Effortless Rental Group vacation rentals are now available on Homes & Villas by Marriott International.
What is Homes & Villas by Marriott International?
Homes & Villas by Marriott International is a home rental offering from Marriott International, comprised of a curated selection of premium and luxury rental homes cared for by a select group of professional management companies.
At its core, Homes & Villas by Marriott International provides consistency and quality, evaporating the anxiety currently associated with choosing home accommodation and giving guests the space and amenities of a home backed by a trusted travel company with the very best in loyalty benefits.
What does it mean that Effortless Rental Group’s homes are featured on Homes & Villas by Marriott International?
Effortless Rental Group is one of the select professional property management companies who have been vetted and approved to feature their homes on the Homes & Villas platform. This gives Effortless Rental Group and their homeowners, access to the following:
- Marriott’s 145M+ Marriott Bonvoy™ Members
- Marriott’s distribution channels and marketing opportunities
- Brand affiliation with Marriott – if a house qualifies for the Homes & Villas by Marriott International program, that indicates a certain level of safety security and design
- Homes will have a more significant presence on our site as opposed to others, due to the number of homes we curate per destination.
- Property performance data and, if need be, guidance on property improvement plans
How can I see if my home would fit into HVMI?
Before you can join Homes & Villas by Marriott International, you have to be managed by one of their select professional property management companies – like Effortless Rental Group! Effortless Rental Group is well-versed in the type of homes that are likely to be accepted into the program and can discuss the potential fit of your home with you.
Effortless Rental Group’s very own Dana Lubner was recently featured on STR Success Stories where she had a virtual chat with Julian Sage (of Short Term Sage) about her personal story and how she joined her family to help grow Effortless to what it is today.
Dana also discusses how she was involved in not only growing the business but how to scale at a healthy level while also keeping the quality of the service they wanted to offer for their clients and guests. She talks about how she was able to help Effortless speed past the growing competition in Denver & what it takes to market and brand your short term management company. Dana shares what it is like working in an advocacy group hired by companies like Airbnb & VRBO and their efforts to drive initiatives forward with local regulators.
Check out the full podcast episode with Dana HERE!
Don’t forget to follow Julian and his entire podcast series Short-Term Sage HERE!
Return on Rentals (ROR) is a virtual event with property managers speaking on technology and trends – putting you in the know and position you to win even in this uncertain time.
Meet property managers facing many of the same challenges you are and learn about products and systems they are using to keep their profits at their peak.
ROR is for you if…
You want to maximize your properties profits
You’re ready to be inspired
You miss connecting at conferences
You want to learn about new products, talk directly to the vendors, and hear the real story from PMs that have seen how they work
ROR is all about Return on Rentals.
The Return on Rentals event will showcase a variety of notable speakers covering a wide range of topics.
Visit the website here for more information.
Dana Lubner and Matt Landau have been strong voices & leaders in the short-term rental industry. Both have been seeking more immediate ways to address current advocacy challenges in the space and drive forward some of the standards showcased in last year’s Good Neighbor Summit; a collaborative event that brought together Denver’s local vacation rental hosts and focused on ways to shape positive reform of unfair short-term rental regulation.
We’re extremely proud that our own Dana Lubner is joining forces with Matt Landau (VRMB) to “shift the narrative” and showcase the good side of the local hosting community. The new podcast will feature vocal participants: from public affairs and policy experts to leading vacation rental managers, as well as neighborhood advocates. The topics covered will be game-changing for the short-term rental industry!
For more information check out Short Term Rentalz post here.
Effortless Rental Group is Colorado’s most trusted hospitality provider, specializing in short-term rental and boutique hotel management. Helping investors locate new real estate opportunities in short-term rental markets, using analytical data, and industry knowledge.
It’s no secret that short-term rentals have been a hot topic whether promoted, maligned, or somewhere in between. This alternative style of accommodation has evolved into an industry disrupter and is fast becoming the preferred choice of travelers young and old.
Airbnb and Vrbo rentals across the United States have increased by 105% over the past three years propelled by a new wave of travelers looking for more unique and affordable hotel alternatives. Between July 2018 and May 2019, Airbnb added more than 1 million listings. For comparison, Marriott added 46,101 new rooms between July 2018 and March 2019. Seeing the outsized returns that short-term rentals generate, U.S. real estate investors both big and small have jumped into this new asset class purchasing 1.8 million properties with the intent to earn short-term rental revenue in 2018 alone.*(AirDNA)
On March 13th, the travel sector was gutted by the COVID-19 pandemic. Effortless Rental Group saw 87% of reservations cancel in a matter of hours as travel came to a standstill. Shortly after this new reality set in, we noticed a change in booking behavior, with guests reaching out for longer than the average 3-day stays. This may be due to the fact that short-term rentals are perceived, and proven, as safer than hotels during this pandemic. A new breed of traveler has been born; one that includes frontline workers, those looking for cozy quarantine spots, and most importantly, travelers who want to avoid a crowded hotel lobby at all costs.
After stay-at-home orders were lifted and businesses began reopening, there was a big uptick in demand. Weekend getaways are now turning into week-long getaways, guests are even deciding to book for a month or two, now that “work from home” opens the opportunity to work from anywhere. Travelers are wanting to escape city life to visit a nearby drive-to destination. This type of travel is expected to continue through 2021.
Since the pandemic began, the percentage of bookings on Airbnb within 200 miles has grown from a third in February to more than 50% in May. Travel in a post-COVID world is shifting “from airplane to car, big city to small location, hotel to home,” Chesky said in an article from the LA Times. Airbnb’s newest marketing strategy is “Getaway, without going far. A journey close to home is just the break you need”. We’ve observed this within our own booking data as a majority of guests reside in state.
Traveler needs are changing and that is nothing new to the short-term rental industry. Although COVID-19 has created extraordinary circumstances, we’ve always demonstrated our ability to adapt and meet guest expectations. Proactive communication of cleaning procedures reassures guests and helps demonstrate the full value of the services provided to them.
Shifting travel expectations and behaviors present an opportunity for investors. When stacked up against hotels, professionally managed short-term rentals often win out in cost, size, amenities and quality. These advantages are historically amplified during economic downturns, making short-term rentals the most attractive option over the next year and beyond.
While there still may be uncertainty ahead, one constant we can count on is the good nature of human beings during difficult times.
The opportunity to provide accommodations to those in need has given us at Effortless Rental Group a way to bring light to a dark time for so many. Our friends over at Rent Responsibly have been on a beautiful mission to #FindTheHelpers.
As they outline on their website:
While we may not be able to see the light at the end of the COVID-19 tunnel yet, there are countless STR hosts and managers who will be bright spots along the way, stepping up to help others like never before.
Every effort to help and every act of kindness matters, from delivering groceries to elderly neighbors, to donating cancellation fees to cleaning staff, to housing medical staff for a local hospital.
We’re here to celebrate the people of this community and show the world what we’re all about our passion for caring for others.
We are right there with you Rent Responsibly and are honored you reached out for an interview about the Free Lodging Program we are offering those in need.
Navigating the world of short-term rental regulation and professional management is over overwhelming — trust us, we get it — this is our passion and there are a lot of changes to keep up with, especially during these COVID-times.
Mackenzie Miller, a Denver based designer and creator of Grow Positive Thoughts reached out to feature Effortless Rental Group on her blog, which is a beautiful collection of topics such as local community, style, environmental sustainability, and culture.
It’s important to know your options when it comes to Airbnb management as trust, confidence, and performance are top priorities to homeowners and guests. In her piece, Miller tells the story of how Effortless Rental Group got started and how the company has grown to value our team and it’s role in the community.
“Our team is proud to be with us. We have a familial vibe. It’s a fun, relaxed culture. The company plays music on a speaker in the office, has dogs at work, takes team outings, and hosts potlucks on the regular.”
To learn more about Effortless Rental Group and it’s involvement on an advocacy level, read the entire Grow Positive Thought’s post here, as it highlights many of the company’s host education processes and standards for the short-term rental industry. If you would like to receive more Denver short-term rental industry news, be sure to sign up for the Mile High Hosts Newsletter.
We hope you enjoy reading our story. Make sure to follow Grow Positive Thoughts to read more positive stories happening in our vibrant community.
As the COVID-19 situation evolves, the hospitality & short-term rental industries are evolving with it.
Effortless Rental Group has partnered with Premier Vacation Rentals and a select network of property managers to offer lodging for people who have been adversely affected by the pandemic. Participants will qualify on a case-by-case basis and undergo a screening process including background checks. Read more about Premier Vacation Rental’s press release here.
Chris Bettin, founder and CEO of Premier Vacation Rentals said this in the Denver Post late last week…
“Though we operate as competitors in a normal business environment, this crisis presents a unique opportunity for us to unite around a common cause and support individuals in our communities who are in need of lodging during this crisis,” Bettin said. “It’s extremely rewarding to do this right now.”
All in all, the network of PM’s boasts approximately 500 properties across multiple markets. More property management companies are expected to join in on the program in the coming months.
Additionally, with travel activity declining in recent months, prices are being drastically reduced to guests that may not qualify. So now may actually be a great time to book & save money on a future trip.
Lastly, if you’re a guest that qualifies for the program, please inquire with Effortless Rental Group directly here.
Make Your Voice Heard:
3 Ways to Make Your Voice Heard and show how short-term rentals help support our families, jobs, local neighborhood businesses, and the City’s growth.
#1) Attend and speak at the next STRAC meeting:
There are opportunities for public comment at these meetings and it is important for your voice to be heard. We will be monitoring how STRAC will be accomodating public comment in the COVID environment and will share what we learn.
Upcoming STRAC (Short-Term Rental Advisory Committee) Meetings:
- The April STRAC meeting has been canceled
- Tuesday, June 9
- Tuesday, August 11
- Tuesday, October 13
- Tuesday, December 8
#2) Speak at City Council Meetings:
Denver City Council meetings take place twice a month on the first and third Monday. Each speaker gets three minutes to speak. All details can be found here. If you are interested in learning more and getting involved please email firstname.lastname@example.org. The Denver City Council is making decisions week by week during the COVID crises on whether to allow public comment, so please refer to their web page for that information.
#3) Schedule Coffee with your City Council Member:
Email email@example.com and we will help you schedule a 1:1 appointment with your city council member. They are happy to meet with you as this is part of their responsibility as representatives of us all. These meetings can be via phone or virtual meetings (e.g. Zoom, Facetime, etc).
Airbnb posted an article titled, “It’s a good time to update your listing with these tips” about hosting local and extended stays and some warning about accuracy within the listing. You can read the full article here.
Eric Moeller summarizes the guidelines below:
DO: Revise your listing title to mention that your space is great for a staycation, as a work-from-home alternative, or for families.
DON’T: Promote your space as “COVID-free” or “quarantine-friendly.” In fact, we’re requiring that hosts remove any mention of “COVID-19,” “the coronavirus,” or “quarantine” in their listing title.
DO: Highlight your enhanced cleaning routine in your listing description. While we won’t allow you to claim that your listing is coronavirus-free, you can share details about your cleaning methods. (Example: “Due to the coronavirus, we’re taking extra care to disinfect frequently touched surfaces between reservations.”)
DON’T: Use shortages of hand sanitizer, toilet paper, and other essentials as a way to entice guests. (Example: “Escape the coronavirus! Plenty of toilet paper here!”)