Boulder Case Study


The Johnsons live in Boulder and don’t have any prior experience in the short-term rental industry. They decided to buy a second home in downtown Boulder and rent it out on Airbnb. Disappointed with their monthly revenue and overwhelmed by the upkeep it took to manage the rental, they began searching for a rental management company. The Johnsons looked at several companies, but decided to go with Effortless Rental Company because of their comprehensive range of services and data-driven approach.


Proven Strategy. Guaranteed Success.

After Effortless Rental Group took over, the occupancy rate went from 46% to 72%. Their investment property is booked 262 days of the year, a major increase from the previous 189 days per year. Effortless Rental Group helps the Johnsons make $129,000 per year in added revenue, which the family plans to use for retirement. While the Johnsons planned to remain available for quick requests from their guests, they now find that ERG takes care of everything, so they can spend their time doing what they love.

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Who Is Effortless?

Effortless Rental Group is a full turnkey service for property owners who want to minimize their workload and value their guests’ experience. We are a boutique company and quality is our top priority. Using our industry knowledge, Effortless Rental Group maximizes returns on your investment properties. We are not a conventional “lock box on the front door” rental company. Instead, our team meets every guest to personally introduce him or her to your property. We are there for both you and your guests 24 hours a day, 7 days a week. Effortless Rental Group specializes in property supervision, maintenance, and rental, including managing every aspect of promotion and marketing.
We optimize and professionally manage online postings of the property through a variety of high-traffic vacation rental websites including Airbnb, FlipKey, Vacation Rentals, HomeAway, and VRBO. Our clients choose Effortless Rental Group because we treat their home as our own, while utilizing cutting edge technology to maximize their property cash flow. We provide safety and peace of mind with our $1,000,000 insurance policy.

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