Effortless Rental Group is a Denver-based, full-service short-term rental management company. We manage 100+ properties across the Denver Metro, and we offer the lowest full-turnkey management fee in Colorado, starting at 15%.
Whether you own a single Airbnb, a vacation rental, or a growing portfolio of short-term rental properties, our team focuses on helping Denver property owners maximize revenue through revenue optimization, direct booking strategies, local market expertise, and full-service vacation rental management.
Effortless Rental Group helps property owners stay compliant while optimizing revenue through local market expertise, ongoing regulatory awareness, and performance-focused management strategies.
Qualified properties can take advantage of Colorado's lowest full-service management fees, starting at 15%. Combined with revenue optimization, direct booking strategies, and full-service operations, our focus is helping owners increase net revenue.
We handle guest communication, turnovers, cleaning coordination, maintenance management, inspections, and day-to-day operations so owners can stay focused on their investment.
When you partner with Effortless Rental Group, our Denver-based team handles every aspect of your short-term rental — so you never have to chase down a photographer, a maintenance vendor, or monitor your own compliance calendar.
Denver is one of the most resilient and consistent short-term rental markets in Colorado. Unlike mountain destinations that rely heavily on ski seasons, Denver benefits from a diversified demand base — including business travel, conventions, professional sports, concerts, and year-round tourism. However, strict regulations and shifting booking windows mean that local market expertise is critical to maximizing revenue.
Well-managed Denver STRs typically generate $43,000+ in annual revenue, with top-quartile properties earning $60,000+. The market averages an ADR of $160–$187/night and an occupancy rate of 71–72% year-round. [1]
Denver enforces a strict primary residence requirement. You can only legally operate a short-term rental in the property where you live at least 50% of the year. Non-owner-occupied investment properties cannot operate as STRs within Denver city limits. [2]
Operating legally requires a Denver STR Business License, a Lodger's Tax License, and $1M+ in liability insurance. Hosts must also collect and remit Denver's 10.75% lodger's tax on all short-term bookings. Our team helps qualified owners navigate this process.
Denver's highest revenue opportunities are tied to events. The Colorado Convention Center, Red Rocks Amphitheatre, and five major professional sports franchises create sharp demand spikes. Dynamic pricing around these events is essential to capturing peak ADR.
The gap between median and top-quartile performance in Denver is largely driven by management quality. Active dynamic pricing, event-aware calendar management, and professional operations can increase gross revenue by 20–35% compared to self-management. [3]
Read the 2026 Denver STR Revenue GuideEffortless Rental Group manages more than 100 short-term rentals throughout the Denver Metro, with experience across some of the area's most active vacation rental neighborhoods including RiNo, LoDo, Highlands, Cherry Creek, Washington Park, Capitol Hill, and Sloan's Lake.
We also work with property owners in surrounding communities such as Golden, Lakewood, Wheat Ridge, Arvada, Littleton, Highlands Ranch, and Evergreen, where demand patterns, guest behavior, and pricing opportunities often differ from downtown Denver.
Contact us today to learn more about how Effortless Rental Group can help you manage your Denver property!
Well-managed Denver short-term rentals typically generate $43,000 or more in annual revenue, with an ADR of $160–$187 per night and occupancy rates around 71–72% (Airbtics, Feb 2025–Jan 2026; AirROI, Oct 2024–Sep 2025). Top 25% of properties achieve $224 or more per night. Cherry Creek and Highlands properties with premium positioning can significantly exceed those figures.
Revenue potential is driven more by management quality — revenue optimization strategy, listing performance, event awareness, booking pace management — than by location alone. Professional oversight increases gross revenue by 20–35% compared to self-management in the Denver market (Simplify Renting, 2025).
For a deeper breakdown, see our How Much Can an Airbnb Earn in Denver? (2026 Revenue Guide).
No. Denver requires that all short-term rentals operate from the host's primary residence — the property where you live at least 50% of the year. Non-owner-occupied investment properties cannot legally operate as STRs in Denver under current regulations (City and County of Denver STR Portal, 2025). This is one of the most common misunderstandings we encounter, particularly from out-of-state investors evaluating the Colorado short-term rental market.
Denver requires an STR Business License and a Lodger's Tax License, both tied to your property's address, plus a minimum of $1,000,000 in liability insurance (City and County of Denver STR Portal; Hostaway Denver STR Guide, 2025). Hosts must also collect and remit Denver's lodger's tax of 10.75% on all short-term bookings. Our team helps qualified property owners navigate the current licensing process.
ERG offers the lowest full-turnkey short-term rental management fee in Colorado, ranging from 15–25% based on property specs and revenue projection. We adjust rates for multi-property portfolios and larger-scale operations. Most Denver full-service vacation rental management companies charge 20–30% (Simplify Renting, Denver Management Fee Guide, 2025). Marketing-only models start lower but leave all operational costs and time demands on the property owner.
We monitor Denver's sports schedule across all five major franchises, the Red Rocks concert calendar, Ball Arena shows, Colorado Convention Center bookings, and major festivals and events throughout the Denver Metro area. We adjust minimum stays, floor pricing, and calendar availability around those demand signals proactively — not after the bookings have already been made at static rates.
Yes. We do not take ownership of your listing or your reviews. Your property and its performance history remain yours.
Most Denver properties are onboarded and live — generating passive income — within approximately two weeks.
Yes. We manage individual units, growing portfolios, duplexes, multi-unit STR operations, and boutique hospitality properties across the Denver Metro area. Portfolio operators and developers should ask about portfolio pricing directly — it is structured differently than single-unit management and includes volume-based fee adjustments.
Full-service management — what ERG provides — covers every aspect of operating a short-term rental: revenue optimization, multi-channel distribution, dynamic pricing, guest screening, guest communication, check-in and check-out coordination, cleaning coordination, maintenance coordination, review management, calendar optimization, compliance oversight, and direct booking development.
Marketing-only management covers listing creation and guest messaging only, leaving property owners responsible for all operations. For property owners seeking truly passive income, full-service is the only model that delivers it.
Have a question not answered here? Our Denver team is available to walk you through your property's specific situation.
Talk to Our Denver Team